One thing about marketing that will likely never change is its focus on numbers. In particular, the return on investment will always be at the top of our minds. Although it’s newer than traditional media methods, email marketing is no exception. And everyone knows that this modality has one of the best ROIs. Nonetheless, being able to prove the ROI of your email marketing will come down to how you report on its effectiveness. Doing this effectively isn’t as easy as it seems. While every email marketing service provider has their own analytics that they show you, at some point…
17 Metrics to Consider for Your Email Marketing Report appeared first on NealSchaffer.com
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