The 13 Copywriting Lens Approach to Create Optimally Powerful Content

Creating blog content can be a bit like swinging for a pinata and hoping you hit it.  There’s no strategy to the actual content-writing, per se. You’re just blindly hoping that if you hit hard and fast enough you’ll strike gold (or sweets, as it were).  But brands that do this run a big risk of missing the pinata altogether. And landing in the thorny bush right next to it, never to be seen again.  The thing is, powerful blog content largely rests on the shoulders of powerful copy. And copy is a mix of science and art…that can be…

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