No matter what industry you are in, there’s little doubt that email marketing is still invaluable. This is true, despite the fact that many of us get a lot of emails every day. Besides, email programs increasingly distinguish between commercial content and things that require immediate attention. Here’s the thing, though: email marketing is still super popular. People love the fact that they can open an email, and then not take action on it until later. For instance, if you’re a fashion brand that’s throwing a sale, someone might open the email in the morning. Then, they’ll log on later…
What is a Good Average Open Rate for Email Marketing? appeared first on NealSchaffer.com
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