What is a Good Average Open Rate for Email Marketing?

No matter what industry you are in, there’s little doubt that email marketing is still invaluable. This is true, despite the fact that many of us get a lot of emails every day. Besides, email programs increasingly distinguish between commercial content and things that require immediate attention. Here’s the thing, though: email marketing is still super popular. People love the fact that they can open an email, and then not take action on it until later. For instance, if you’re a fashion brand that’s throwing a sale, someone might open the email in the morning. Then, they’ll log on later…

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