These days, influencer marketing is more than just a passing fad. Instead, it has become one of the most important aspects of consumer marketing. Consider the statistics. A whopping 92% of consumers find influencers more trustworthy than celebrities, and 33% of them make purchasing decisions based on influencer recommendations. By contrast, a mere 17% of consumers considered friends and family the most trustworthy when making a purchase. Of course, the popularity of influencer marketing has been noticed by a large percentage of marketing professionals. In fact, a Shopify survey showed that some 80% of marketers get good ROI from influencer…
Influencer Marketing Strategy for 2022: A Comprehensive Guide appeared first on NealSchaffer.com
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