SEO vs SEM? Or SEO vs Paid Search? What’s the Difference, and Which is the Best for Your Marketing?

Since search engines are so important to customer acquisition, it isn’t surprising that there are a lot of terms that describe our outreach efforts. While everyone agrees that SEO is the quest to increase organic traffic through better SERPs, there are still disagreements on how to describe paid efforts. This can seem confusing, but just as social media has organic and paid, so does search engine traffic. Here’s the thing: just as social media marketing encompasses both organic and paid, so does search engine marketing: (Organic) SEO and Paid Search, often called PPC but not limited to Pay Per Click…

SEO vs SEM? Or SEO vs Paid Search? What’s the Difference, and Which is the Best for Your Marketing? appeared first on NealSchaffer.com