Social media remains one of the most influential sources of information for the majority of people worldwide. Some fade, like Google+, if you even remember such a network, while others become increasingly popular, like TikTok or Instagram. Nevertheless, since the world has become mobile-first, everyone can now generate and share content in a matter of seconds. Marketers must also accelerate their social media analytics efforts to stay on the same page with their audiences. Most brands use social media platforms as one of the marketing channels, forgetting that the main reason why people use these platforms is to communicate. You…
5 Ways to Leverage Social Media Analytics for Your Business appeared first on NealSchaffer.com
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