Those of us who are into content marketing are reminded of the old saying, “It’s a jungle out there.” After all, we have to compete with other marketers and brands for our customer’s attention. Maybe it wouldn’t be so bad if people didn’t leave negative reviews on websites, or if we didn’t have to contend with scammers. But the internet is a platform where everyone has access, so the competition is fierce–even cutthroat. To combat this, we are forced to use search engine optimization so people will find our content instead of that of our competitors. When you stop to…
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