If you’re not using social listening tools as part of your social media monitoring efforts, your brand might be literally deaf. An important part of social media and digital marketing is knowing where your brand stands at any one time on any given social media platform. Are people aware you exist? What’s your competition doing? Has one of your past marketing efforts backfired somehow? Why do people prefer your brand (or the competition) so strongly? Is your content getting any engagement–and if so, which social media channels are the source of it? These are some of the important questions we…
The 23 Best Social Listening Tools to Monitor and Empower Your Marketing appeared first on NealSchaffer.com
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