What does it take to be recognized as a high-profile B2B marketing expert?
Opinions vary, but most marketers agree on one important element, and it has nothing to do with followers, likes, education, or qualifications.
B2B marketing experts earn their titles as influencers by sharing valuable insight with others consistently. And they share their thought leadership online and offline where other people want to listen to what they have to say.
So what exactly gives B2B Marketing Experts credibility and makes them valuable?
The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.
Each one has managed their own projects and have had to test various concepts, analyze the results, implement best practices, and continually evolve their strategies to meet the needs of an ever-changing industry.
With the unpredictable circumstances our society is facing, these B2B marketing influencers have kept their content consistent and relevant. Just like any good brand content marketing strategy.
They carefully craft and manage their personal brand. They have a LinkedIn marketing strategy for themselves and their content.
They have used the Covid-19 pandemic as a catalyst to change and improve their means of sharing what they know with an increasingly digital world.
Consistency is Key to Marketing Influencer
These B2B Marketing experts have grown their following and their influence in difficult times by sharing their success and helping other people. And all it took was a commitment to sharing regularly.
For top-tier B2B marketers, the insights that they share offer a unique value that you won’t find elsewhere, either because:
- They’re pioneers of their trade
- They are amazing at what they do
- They share more often or in more creative ways
The most successful influencers in the game are aware and proactive when it comes to this digital media shift. These marketing experts have accordingly adjusted their approach to sharing their insights with fellow and upcoming marketers.
Social Media Is One Tool – But They Start With Platforms They Own
An important aspect of these B2B marketing experts is the use of their digital platforms. Twitter, instagram, and TikTok have become a crucial element of our society.
Most of these influencers start with their own websites or personal blogs. They don’t “build their house on rented land” as B2B Marketing expert Joe Pulizzi would say.
Yes, their presence on social media has set them apart from other marketers in the way that they efficiently utilize their platforms to spread information.
But they don’t rely on social media to deliver marketing outcomes and business growth.
Another characteristic that distinguishes the best B2B marketers is that they never stop learning or sharing their insights with others.
Storytelling and Marketing Influence
Ann Handley once said that to become successful in marketing, you need to “make your audience the hero of your stories!”
These folks are constantly testing new stories, better jokes, developing new ideas, and sharing their discoveries. They keep their content and media up to date and relevant to the happenings of the ever changing marketing world.
If you want to learn the best ways to achieve success, you have to learn from the best. So follow these amazing B2B Marketing experts. Watch and learn and emulate what they do if you want to become known as an expert in your field.
Here are our picks for the top B2B marketing Influencers
Ann Handley [Website] [Twitter]
Ann Handley is Chief Content Officer for MarketingProfs.com, one of the best online resources to develop your marketing skills . She claims to wage a war against mediocre content and is a veteran at creating and managing digital material that helps build relationships for both businesses and individuals.
Joe Pulizzi [Website] [Twitter]
Joe Pulizzi is the founder of the Content Marketing Institute (CMI), a leading organization of educators in the content marketing industry. CMI offers step-by-step guides to building a team of expert B2B marketers from the ground up and is considered to be one of the best resources on the subject.
Jay is the president of strategy consulting firm, Convince & Convert, and is a regular contributor to various marketing websites and platforms online. Baer is also a sought after keynote speaker and New York Times best-selling author whose expertise lies within marketing and sales.
Doug Kessler [Website] [Twitter]
Kessler is Velocity Partners’ creative director and co-founder, a well-established digital marketing company that focuses on branding, demand generation, strategy, and content marketing. He takes a refreshingly honest standpoint on not only content marketing, but also global issues, and politics.
Michael Brenner [Website] [Twitter]
Michael Brenner is the former VP of Digital Marketing at SAP, he’s been a CMO of multiple high-growth startups, is a top Content Marketing influencer and now runs this fast-growing content marketing agency, Marketing Insider Group. He is also the author of The Content Formula, and Mean People Suck. When he’s not running after his 4 kids, Michael enjoys helping small companies, SaaS startups and large B2B Tech brands grow their business through content marketing.
John Hall is the co-founder and president of Calendar, a scheduling and time management app. He’s also the strategic adviser for Relevance, a company that helps brands differentiate themselves and lead their industry online. You can book him as a keynote speaker here and you can check out his best-selling book “Top of Mind.”
Brian Dean [Website] [Twitter]
Brian Dean is the founder of Backlinko, a marketing website that specializes in SEO training and link building strategies. Brian is also a regular contributor to a number of high-profile digital marketing portals and he has established a name for himself as the go-to guy for quality link building practices.
Ardath Albee [Website] [Twitter]
Ardath Albee is a B2B marketing strategist with tons of speaking, writing, and workshop experience. She is the CEO for the consulting firm Marketing Interactions, Inc..
Pam Didner [Website] [Twitter]
Pam Didner is a skilled marketer, speaker and writer in the digital and tech marketing field. She helps her clients turn content into sales efficiently and effectively.
Nancy Duarte [Website] [Twitter]
Avinash Kaushik [Website] [Twitter]
Simon Sinek [Website] [Twitter]
Marcus Sheridan [Website] [Twitter]
Juntae DeLane [Website] [Twitter]
Gini Dietrich [Website] [Twitter]
Christopher Penn [Website] [Twitter]
Douglas Burdett [Website] [Twitter]
Tequia Burt [Website] [Twitter]
Oli Gardner [Website] [Twitter]
Andy Crestodina [Website] [Twitter]
Deanna Ransom [Website] [Twitter]
Tracy Eiler [Website] [Twitter]
Lauren Goldstein [Website] [Twitter]
Carlos Hidalgo [Website] [Twitter]
John Jantsch [Website] [Twitter]
Tyler Lessard [Website] [Twitter]
Carla Johnson [Website] [Twitter]
Andrew Davis [Website] [Twitter]
Jon Miller [Website] [Twitter]
Lilach Bullock [Website] [Twitter]
Michele Linn [Website] [Twitter]
Marissa Pick [Website] [Twitter]
Tamara McCleary [Website] [Twitter]
Danielle Guzman [Website] [Twitter]
Melanie Deziel [Website] [Twitter]
Tom Pick [Website] [Twitter]
Kyle Lacy [Website] [Twitter]
Katie Martell [Website] [Twitter]
Rand Fishkin [Website] [Twitter]
Jay Acunzo [Website] [Twitter]
Michaela Alexis [Website] [Twitter]
Jacquie Chakirelis [Website] [Twitter]
Michael Barber [Website] [Twitter]
Jason Miller [Website] [Twitter]
Nancy Harhut [Website] [Twitter]
Carmen Hill [Website] [Twitter]
A. Lee Judge [Website] [Twitter]
Sarah Goodall [Website] [Twitter]
Robert Rose [Website] [Twitter]
Tim Washer [Website] [Twitter]
Lee Odden [Website] [Twitter]
Nick Westergaard [Website] [Twitter]
Craig Rosenberg [Website] [Twitter]
Adele Revella [Website] [Twitter]
Stephanie Stahl [Website] [Twitter]
April Dunford [Website] [Twitter]
Top B2B CMO Experts
Ann Lewnes (Adobe)
Chris Capossela (MSFT)
Linda Boff (GE)
Heidi Bullock (Tealium)
Stephanie Buscemi (Confluent)
Kathy Button Bell (Emerson)
Amisha Gandhi (Tipalti)
Siddharth Taparia (JLL)
Kirsten Allegri Williams (Optimizely)
Ben Gibson (Nutanix)
Scott Anderson (Intermedia)
Mark Wilson (Blackberry)
Final Thoughts
These experts are a treasure trove of valuable information, which is why B2B marketers should be looking to them for tips, tricks, best practices, and inspiration.
Whether you’re trying to establish your brand online or develop an effective content marketing programs, these experts are excellent sources of inspiration who impart an abundance of awesome content online, so don’t miss out on what they have to say.
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