Instagram has added multiple features and sections over the years all of which offer a variety of marketing opportunities. One of the most effective (and yet often misunderstood) Instagram features is called “Highlights.” So what exactly are Instagram Highlights and how can they be used for your marketing? What Are Instagram Highlights? An Instagram Highlight is a section on your Instagram profile page where you can save your stories. Instagram Highlights turn your “ephemeral” content (i.e. Stories which are hidden after 24 hours) into permanent content that can always be accessed from your account. When you create a highlight or…
Instagram Highlights: 10+ Ways You Should Use Them for Your Marketing appeared first on NealSchaffer.com
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