41 Content Marketing Statistics That Actually Matter to Your Business in 2022

The coronavirus pandemic has shown us the need for content marketing hasn’t gone away. If anything, content marketing efforts have only become more important as more people spend more time online searching for more information. Hopefully, by now, your company is one of the 91% of B2Bs and 86% of B2Cs that are currently using content marketing. With increasing budgets in content marketing, it’s important to always be optimizing your content marketing budget spend and looking for new ideas to maximize positive ROI. However, it is a sad fact that as many as 1 in 4 marketers aren’t measuring their…

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