B2B Influencer Marketing: The Definitive Guide of 9 Campaign Types and 20 Examples

When you hear the term “influencer marketing,” what do you think of? If you’re like most marketing professionals, you’ll probably immediately envision a young, attractive man or woman selling the latest cars, beauty products, or fashion. For B2C companies, this is a pretty accurate description. But did you know that influencer marketing can be leveraged by B2B brands as well in the form of B2B influencer marketing? Let’s look at some influencer marketing statistics. In one study, B2B brands can get an annual ROI with influencer marketing that’s 11x the amount of traditional methods. Social media experts say that 94%…

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