No matter why you are on Instagram, at some point engagement becomes king. Individual members who don’t do advertising probably value engagement because it means that other people appreciate their content. Pictures are meant to be enjoyed, even if it’s just with close family and friends. On the other hand, people who want to become influencers find that engagement is king because it shows their influence is increasing and that sponsorship opportunities may be coming soon. However, for us as marketers, Instagram engagement is critical to our mission. In particular, engagement drives our marketing engine. Not only does engagement aid…
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