12 Best Practices to Create Excellent Email Marketing Subject Lines

With an average ROI of $36 for every dollar spent, email marketing is no doubt one of the surest ways of connecting with your target customers at a deep and personal level. However, only well-structured and monitored campaigns record such a high ROI.  Consequently, the quality and structure of email marketing subject lines significantly determine the success of email marketing campaigns. That’s why it’s imperative to develop smart ways of structuring your subject line to get the highest email conversion rate.  Do you want your email content opened, read, and clicked? It all starts with the subject line. Let’s find…

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