FTC Influencer Guidelines: What You Need to Know Today

One of the challenges we marketers face is legal compliance, and the influencer marketing industry is no different. One report suggests that FTC influencer guidelines are violated by 93% of social media endorsements.  Unfortunately, the burden of FTC compliance falls on the advertiser, not the influencer. This is why the topic of FTC influencer compliance is critical to comprehend for successful – and legally compliant – influencer marketing. While it used to be that “snake oil” salesmen once roamed the free for all of unregulated advertising, this is no longer allowed. Nowadays, we have to worry about various consumer protection laws…

FTC Influencer Guidelines: What You Need to Know Today appeared first on NealSchaffer.com