What is a Micro-Influencer and the 8 Benefits for Brands Who Work With Them

Nobody questions the fact that influencer marketing is hot these days. Especially since they help bridge the gap between organic social reach and paid ads, influencers are one of the most effective ways to market goods and services. At the beginning of this trend, only influencers with a large following were used. However, marketers are finding more value by using people who have a smaller number of social media contacts but still a greater number than nano influencers. Known as micro-influencers, these content creators have a relatively high engagement rate and cater to a strong niche market. What is a…

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