These days, many brands that want to reach GenZ are turning to TikTok for content marketing. And the ones that haven’t are probably considering it. One reason for this is that, as a heap of analytics data has demonstrated, TikTok is wildly popular with younger consumers. However, working on TikTok is much different from interacting on TikTok. Not only is it an import from Asia, but it has a very different culture. Then, the content parameters are rather different from the ones you’ll find on their competitors. Taken together, the challenges of working on TikTok mean that many brands struggle…
Try These 15 TikTok Challenges to Generate Engagement in 2023! appeared first on NealSchaffer.com
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