When it comes to content marketing, there is no question that it has a very high ROI for most companies. It’s also one of the best ways to invite your target audience to interact with your brand. However, it’s also true that everybody else is doing content marketing, and frequently a lot of it. Because there is so much competition for consumer eyeballs, it is easy for even the highest-quality content to get buried on the Internet before it can do much good. For that reason, content marketing must be carefully planned and executed to ensure that it gets the…
How to Develop a Killer Content Strategy in 18 Easy Steps appeared first on NealSchaffer.com
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