With the increase in leveraging user-generated content (UGC), it bears reminding that leveraging other people’s content is something that has been around in B2B content marketing for more than a decade. Besides the old-fashioned techniques of parody and dialogue, modern marketing techniques also leverage content as it was originally developed. This technique is what we refer to as content curation. However, content creation is a lot more difficult than you might think. One reason for this is the sheer volume of UGC out there. Whether you are dealing with influencer-wannabes showing off on Instagram or a major personality giving a…
The Top 25 Content Curation Tools to Use in 2023 appeared first on NealSchaffer.com
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