With all of the benefits of influencer marketing, it’s unsurprising that most up and coming ecommerce sites are experimenting with it. In addition, established brands typically have some form of influencer marketing already implemented, such as through affiliate networks. If you’re not convinced about the importance of influencer marketing, my book The Age of Influence describes it as indispensable if you want a relatively high rate of sales growth. I also have several other articles on my blog about why this marketing modality is so important. Of course, one of the major drawbacks of influencer marketing is that it can…
Shopify Collabs: The Definitive App for Ecommerce Influencer Marketing appeared first on NealSchaffer.com
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