One of the biggest trends in content marketing these days that also intersects influencer marketing is user-generated content (UGC). This stands in contrast to the marketing scene even a decade ago, when brands generally preferred to completely control the narrative. Even older user-generated modalities, such as reviews and referrals, were much less important. Nowadays, times have changed. The rise of social media, including content in all formats, has revolutionized the marketing scene. Plus, people love to hear from others who are just like them when they look for products and services. People who provide that feedback are called UGC creators,…
What is a UGC Creator? And How Do I Become One? appeared first on NealSchaffer.com
0 Commentaires