SoLoMo is an acronym for Social + Local + Mobile marketing and it is a common term referring to a marketing approach that is still relevant today. You may have read plenty about each of the individual elements; if so, you’re likely to be asking questions like: Good questions. Hopefully when you’ve finished reading this post, I’ll dispel any question about whether SoLoMo is just a matter of semantics, and I’ll prove to you that a traditional marketing approach will leave marketers disappointed. In contrast, marketers who approach today’s SoLoMo consumer with a new mindset are delving into exciting territory…
What is So(Social) Lo(Local) Mo(Mobile) and Why is It Important to Marketers? appeared first on NealSchaffer.com
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