If you’re involved in social media marketing, you might have wondered if there is more than one way how to calculate engagement rate. In fact, you might be wondering what engagement rate really means and what value it has in the greater scope of your marketing. Engagement is that overused word you’re tired of hearing from your marketing team. Everyone’s using – and demanding it – so it’s become such a cliché. But like with all the clichés around us, the engagement rate in social media has a very significant kernel of wisdom. You just need to know how to…
How to Calculate Engagement Rate in Social Media: The Definitive Guide appeared first on NealSchaffer.com
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