6 Steps for Targeted Email Marketing That Delivers High ROI

Although it’s relatively old school in our modern, digital age, email marketing is still a major force in marketing. In fact, targeted email marketing is just as popular as it was a decade ago, if not more. This isn’t surprising, considering that 99% of consumers log into their email each day. And at the same time, marketing emails are highly effective because people who buy as a result spend 138% more than people who don’t get those emails. These staggering numbers bear themselves out in terms of ROI: the DMA tells us that the typical ROI in the United States…

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