Short Form vs. Long Form Content…and the Winner is?

These days, there’s little doubt that in marketing content is king. Both B2B and B2C brands have found over the years that people like to know about a product before they buy it. And in the information age, where people talk about everything extensively, the value of content has only risen. Increasingly it’s difficult to sell anything without a decent amount of content. However, even as we acknowledge the importance of content there’s a real debate on length. In particular, is there an optimal length that your content should be? Especially if you’re just forming or are shifting your content…

Short Form vs. Long Form Content…and the Winner is? appeared first on NealSchaffer.com