Why and How to Leverage Nano Influencers for Your Influencer Marketing

A few years ago we first heard of the term micro influencer. Now, a nano – influencer is considered all the rage. Are nano influencers the future of influencer marketing? There’s no question that influencer marketing has been a gold rush, both for brands and influencers. Go onto Instagram, Twitter, or YouTube, and you’ll quickly see a plethora of advertisements for different products and services. Although some are traditional “paid social” advertisements or banner ads, many more are made by ordinary people. Referred to as influencers, these people who create user-generated content are part of a growing trend. What is…

Why and How to Leverage Nano Influencers for Your Influencer Marketing appeared first on NealSchaffer.com