If you are a small business, it’s safe to say that relationships are your bread and butter. After all, people love to buy goods and services from people that they know. In many cases, having to pay extra for these items is well worth it. Plus, the things sold may be of better quality. Ask yourself: if you are going to spend a given amount of money, why not spend it with someone you know? Here’s the thing: those relationship-based sales require that business owners nurture customers. At the same time, customer acquisition becomes very relationship-focused. It isn’t surprising, therefore,…
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