Twitter Followers vs Following: What is the Ideal Ratio?

The never-ending question of quality vs quantity of Twitter Followers is similar to the argument of how many people you should connect with on LinkedIn or “friend” on any of the social media platforms. Without enough connections on LinkedIn, you might not show up in as many search results as a 2nd degree connection. With Twitter, the Followers vs Following ratio is an important one that will also speak volumes about your Twitter Brand. My basic framework for how to strategize what you do on social media is the same regardless of social network. It all comes down to your…

Twitter Followers vs Following: What is the Ideal Ratio? appeared first on NealSchaffer.com