Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry.
You will not only learn from marketing’s top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and get to spend some quality in-person time with your boss or your colleagues at one of these 2022 marketing conferences.
Has there ever been a time when the marketing world has changed so much in such a short time? Over the past two years, the world has shifted dramatically to adjust to the requirements of operating during a global pandemic.
That has included consumer behavior, marketing trends, Web 3.0, and all that is impacting the ways marketing teams operate in today’s business environment.
According to Forbes, one way to be sure you’re staying in-the-know about upcoming trends, new technologies, and potential opportunities is to attend marketing events and conferences throughout the year. This is easier than ever now that many events have digital components that eliminate the need to travel in order to participate.
Marketing conferences are also perfect opportunities to network with peers in the industry and stay inspired throughout the year by learning about new ideas.
That’s why I’ve put together this list of the best marketing conferences for 2022. It’s a list of some of my favorites that I recommend you check out. I’ve spoken at nearly all of these so I can talk first-hand about the value and quality of the event.
Quick Takeaways:
- Marketing events and conferences offer the opportunity to both learn and build connections in the industry.
- Many marketing events in 2022 are offering in-person and digital events and content.
- Registering early for many of the events below can lead to discounts and other perks.
- One of the best ways to figure out whether an event is for you is to check out the previous year’s program.
How I Identify The Best Marketing Conferences Each Year
I’ve been to more than 100 different marketing events in the past 10 years or so! So every year, I include the events I KNOW are the best because I’ve been there and I go back every year.
I also look for a few events I haven’t heard of or been to but that seem really interesting (I’m talking to you Lavacon!) So, I included a few of those here as well. I haven’t traveled overseas in a few years, so I only included one non-US event this year. (But if you know of any “can’t miss” marketing events outside the US, please add a comment.)
The best event for you will likely depend on your specific industry niche and service specialties. Be sure to check them all out to find the one(s) that will provide the most value for you!
One of the best ways to tell if one of these marketing events is one you don’t want to miss is to look at the quality and caliber of the keynote speakers. Are these people who know what they’re doing and share it without promoting themselves? Are they random lists of brand marketers who haven’t spoken before? Or professional and experiences speakers?
With the right budget, anyone can get Oprah to speak at their event and Coldplay to do a concert. But we’re looking for quality not quantity of people. Events that only go after brand-side speakers who have never spoken before or those big-name celebrities are just trying to sell as many tickets as they can.
You can also tell something about an event by the way in which it is marketed. The marketers I know marketing many of the events below are the best in the business. They use super creative ways to keep us engaged.
Ok so without further ado, here are your best marketing events in 2022.
Best Marketing Events Happening in 2022
MarTech
Dates: March 29-30 and September 28-29, 2022
The MarTech Conference gives you the opportunity to discover dozens of timesaving, profit-boosting tools and technologies while exploring the tactics and strategies you need to effectively leverage them. Registration is free!
You can check out the agendas from the previous fall and spring events, while we wait for 2022 details to come out.
SMX Series
Dates: SMX Advanced, June 14-15, 2022 and SMX Next November 15-16, 2022
Hosted by the same company as MarTech (Third Door Media) SMX events are all about the largest and most effective digital marketing channel — search. At SMX events you’ll hear from experts about how to drive traffic and conversions through SEO, PPC/SEM, analytics, content marketing, CRO, technical SEO, and more. This year it’s free to register!
You can check out the agendas from previous SMX advanced and SMX Next events at these links, while we wait for 2022 details to come out.
PS – I’m doing a workshop in March for SMX titled “Creating An SEO-friendly Content Marketing Program”. Let me know if you are interested?
B2B Marketing Exchange
Dates: February 28 – March 2
Location: Scottsdale, AZ
This is a core event for B2B marketing, covering the current issues in B2B, including Demand Generation, Messaging Frameworks, AI and Audience Centricity. Is there yoga in the morning? You bet.
“Easily one of the best marketing events I’ve attended in my career.” Jeanne Hopkins – CRO, HappyNest
I try to go this event about every other year (when they invite me to speak – hello #B2BSMX?) but also because I love to re-connect with old friends, meet amazing B2B marketers, and stay in touch with everything B2B!
Content Marketing World
Dates: September 13-16, 2022
Location: Cleveland, Ohio
Content marketing world is the largest four-day content event in the world and one of the only marketing events that focuses exclusively on content marketing. You’ll learn why content marketing matters. You’ll see examples and frameworks of how to develop a content marketing strategy (my workshop on day 1). You’ll see case studies on how to reach, engage and convert new customers. You’ll learn how to create meaningful content experiences. You’ll meet amazing content marketers from all over the world
One of the reasons why this is an event I never miss is because Content Marketing World puts an emphasis on building a content community. The event is attended by thousands of content marketers from big brands, emerging brands, agencies and more, and it features more than 100 sessions, workshops, and forums led by leaders in the industry. But you’ll make life-long friends. You’ll see that the fun and the learning never stop – long after the event is over.
Want to get a glimpse of what you can expect? Check out the Content Marketing Institute’s new video.
If content technology and strategy is part of your focus, you might also want to attend CMI’s ContentTECH Summit, March 22-24 in San Diego, CA. This event brings together practitioners and thought leaders in content tech innovation, process, and strategy.
Digital Summit
Dates: Multiple
Locations: Multiple virtual and in-person
Digital Summit events are held annually in more than 20 cities across the country. Thanks to the number of events they hold, their multiple formats, and wide range of topics, the Digital Summit Series is one of the most accessible and high-value marketing events in the industry.
I spoke to some amazing, masked-up digital marketing crowds at a number of these summits in 2021. Hoping we can lose the masks and the worries as we head into 2022!
Check out their full lineup of upcoming and past events here.
MarketingProfs B2B Forum
Dates / Location: Online April 6-7, 2022 and In-person Fall, 2022
This is an event I haven’t missed in over a decade! Why? Because B2B marketing has its own set of trends, best practices, and quirks that differ from regular B2C strategies. That’s why MarketingProfs has held this event specifically every year dedicated to addressing topics relevant to brands in the B2B space.
The MarketingProfs B2B forum is hosted by my good friend Ann Handley and covers proven strategies, actionable insights, and interactive huddles that make it an engaging two-day event. Even better? A ticket to the event includes a full year of PRO membership to their many resources!
Registration is already open for 2022, and you can still register separately for access to the complete 2021 program!
LeadsCon
Dates: March 21-23, 2022
Location: Las Vegas, Nevada
Organic traffic is great, but ultimately every brand needs leads and conversions in order to make any money. LeadsCon is focused specifically on performance marketing — the type that converts. The event features a mix of keynote talks, breakout sessions, exhibits, and networking events. It’s a great opportunity to both learn and build new industry connections.
The agenda for 2022 is still being built, but you can check out last year’s speakers to get an idea of what you can expect at the event! I’ve spoken here a few times and found the audience and speaker lineup pretty awesome.
Brand ManageCamp
Date/Location: TBD
Named by Forbes as one of “the conferences to attend in marketing.”
After two years of virtual, founder Len Herstein is looking forward to getting back to a live conference for the 20th annual Brand ManageCamp! If you’re looking for actionable insights you can use right away to build/manage/grow more profitable brands, better connect with your customers/consumers, and become a more effective brand leader, this is the conference for you. Delivering a 360-degree view of brand, this conference draws a wide range of job titles connected to marketing strategy and execution.
Brand ManageCamp features two days of the most engaging, entertaining, dynamic, and enlightening speakers on branding and marketing. The agenda is a single track and is 100% keynote style. No breakouts, panel discussions, or workshops. Just two days of marketing inspiration.
Brand ManageCamp is so good, the speakers tend to stick around for the whole event! You certainly will too. I have been to this event about 8 times as both a speaker and an attendee. Highly recommend!
MAICON
Date(s): August 3-5, 2022
Location: Cleveland, Ohio
Unless you’re living under a rock, you know that artificial intelligence is becoming a core component of every data-driven content strategy (and they should all be data-driven). MAICON, the Marketing Artificial Intelligence Conference, focuses on how human marketers can leverage AI-powered marketing technology better, smarter, strategies that lead to bigger results. Specifically, they aim to cover how to make every software tool marketers use — for email, search, ad buying, automation, content strategy, and more — more effective by leveraging AI.
This year’s event is focused on the next-generation marketer – how to learn from them, and how to become one. There are several registration options available, and you can check them out here.
MozCon
Dates: July 11-13, 2022
Location: Seattle, Washington
MozCon proclaims to be “not your average marketing conference,” and we agree. It hones in on extremely actionably and tactical approaches to SEO and other components of search marketing, which we know is one of the most critical components of every marketing strategy, but also one of the fastest changing.
The 2022 schedule and speakers are still being curated, but you can check out the 2021 agenda for an idea about some of the innovative topics covered at MozCon.
Confab
Dates: May 9-12, 2022
Location: Minneapolis, MN
Like Content Marketing World, Confab is one of the few conferences focused specifically on content marketing and strategy. The event focuses on both education and collaboration, with a schedule that mixes in keynote speakers, workshops, breakout sessions and networking events. It’s a perfect event if you’re looking to make new connections, up your skill set in a particular area, or just get inspired by industry leaders and peers.
Confab has already got their speaker lineup all set for 2022 — you can check it out here!
LavaCon
Dates: October 23-26, 2022
Location: New Orleans, LA
Ok this is my favorite new little gem. I’m not sure if I can go this year but it seems amazing! LavaCon started in Hawaii (get it?) but now takes place in a new location every year.
The aim of the conference is to help marketing organizations leverage content technologies — an always-relevant topic in a world where technology is changing every single day. But, like many of the other events we shared, it’s also focused on building community and sharing best practices.
This year’s event tackles one of marketing’s biggest challenges: Connecting Content Silos Across the Enterprise. Here’s a perk: if you register before January 10, 2022, you can bring a colleague for free!
Check out last year’s program here or go right to registering for 2022!
Inbound
Dates: TBD
Location: Boston
Inbound is a (huge) annual marketing event hosted by marketing guru brand Hubspot, and it’s set to once again be one of the best marketing events in 2022. It features speakers like Michelle Obama, Gary Vaynerchuk, and Oprah Winfrey (Oh my!) and is attended by tens of thousands of people from around the world.
As you might expect from Hubspot, the event covers a really wide range of topics for marketers (you can see the 2021 agenda here to get an idea) and also features meetup sessions and other interactive events to help attendees network with peers.
Check out one of last year’s talks with Hubspot co-founder and Executive Chairman, Brian Halligan and CEO Yamini Rangin:
B2B Marketing IGNITE
Date: June 1-3
Location: Chicago, IL
I spoke (virtually) in 2021 at both of these next 2 events put together by the great folks at B2B Marketing. The 2022 US-based “Ignite” Event is going to focus a lot on B2B Brand.
Why? Because in the post-Covid, high-churn recruitment market, Brand is an organization’s number one weapon in the battle to win. B2B buying has evolved, with decision-makers preferring to ‘buy in’ to a company, rather than ‘buy from’ them. And inclusivity and diversity have become a cornerstone of both organizational design and employee development.
B2B Marketing Ignite USA will explore these intertwined themes in detail and provide both the inspiration and the actionable solutions that B2B marketers need to succeed.
B2B Marketing EXPO
Date: November 22-23
Location: London, UK
B2B Marketing Expo is one of the best marketing events in the UK and a must-attend for any B2B Marketer. I was honored to speak at this event 2 years ago and was shocked at just how many smart marketers I watched on the stage and met during the show.
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