Social Media ROI: The EASIEST Way to Calculate the Impact of Social Media on Your Business

What is the Return On Investment (ROI) of social media? And can social media ROI really be measured? These are questions that I have received while speaking for more than a decade, questions that I hoped to have answered back in 2013 when I published Maximize Your Social.  For many businesses, though, calculating social media ROI still remains an elusive task. Before we jump into discussing social media ROI, please note that If you are advertising on Facebook or other social platforms as one of your main social media marketing strategies, you can easily measure the ROI of your advertising…

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