There’s no doubt that influencer marketing is all the rage these days. Everywhere you look, social media personalities are pitching different products and services to their followers. However, many marketers and their clients still have questions about the importance and the specific benefits of influencer marketing. After all, there are occasional problems with fraud and influencer scandals, including a lack of quality content and a wide range of other issues ranging from nondelivery of services to falsifying follower numbers. With fraud, brands end up paying more than the services of a certain influencer are worth. Scandals cause influencers to suffer…
11 Real Benefits of Influencer Marketing for Any Business in Any Industry appeared first on NealSchaffer.com
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