Email Marketing Design: 13 Best Practices to Follow

Most marketers know that email marketing is highly effective. After all, even if you don’t have numbers for your brand, there’s at least personal experience: we all love to get promotional emails from our favorite brands. However, not all emails are created equal. In addition to the ever-present spam, there are many campaigns that fail at email marketing design. Why is this important? Although many emails are subscription-based, the blind prospecting emails are often your company’s first impression. In addition, quality emails do a better job at building rapport and nurturing leads than poor ones. With that in mind, let’s…

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