Content marketing is virtually everywhere in modern digital marketing. Your email inbox is probably filled with countless email newsletters from different brands. This very piece you are reading is part of a content marketing funnel. Why are individuals, companies, and brands going through all the trouble of creating these funnels? It’s a super-effective method of attracting, nurturing, converting, and retaining customers. According to a report by eMarketer, 58% of the respondents (marketing influencers) reported that content marketing is their most effective online tactic. Your business needs a content marketing funnel. How do you build one? That’s what we’ll discuss today,…
How to Build a High ROI Content Marketing Funnel appeared first on NealSchaffer.com
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