The 15 Types of Influencers You Need to Know for Effective Influencer Marketing

When I was writing The Age of Influence, I realized that there had to be a different way of categorizing the types of influencers that existed other than mere followers. More followers doesn’t simply equate to larger influence. That’s why I created a new way of categorizing influencers that I’d like to introduce here: Affinity based influencers. Below are the three main categories of influencers for you to consider, with each being further divided into five or so different sub-categories for a total of 15 different types of influencers that you can consider as part of your influencer marketing program.…

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