How to Create an Influencer Program That Delivers Influencer Marketing ROI

By now, almost everyone in marketing knows the importance of influencers and developing an effective influencer marketing strategy. A recent take on the use of opinion leaders and celebrities to sell goods and services, a quality influencer program is a highly effective way to drive sales. Unfortunately, influencer marketing is full of complications and dangers that were uncommon in the days when traditional media had a near monopoly on marketing and sales. One reason for this is the high number of fakes and frauds out there. Fortunately, with proper planning and the use of best practices, you can reduce the…

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