Social Signals and SEO: What You Need to Know (and 7 Steps to Take)

Social signals and SEO: What is their relationship, and can being more active on social media really help your website’s SEO? Let’s discuss this in more detail, and then I think you’ll see how understanding this relationship can help your marketing. Let’s first answer the question: What are social signals? Social signals are metrics such as shares, likes, votes, and retweets, as perceived by search engines. These metrics represent human interactions on social media platforms like Facebook, LinkedIn, and Twitter. Various SEO experts have claimed that the signals influence rankings in the last few years. However, none of the top…

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