What is User Generated Content? The Definitive Guide to Leverage UGC for Marketing

For some companies, the concept of giving some marketing control to customers seems frightening. After all, it’s easy to imagine a disgruntled customer badmouthing your company because they didn’t like your return policy. However, along with upset customers, there are likely to be even more happy ones that love to share their positive experiences. Of course, user-generated content (UGC) is about much more than customer reviews. Rather, it encompasses a variety of activities, such as making tutorials about a product or posting pictures of that great vacation on Instagram. Before we get into the world of UGC, though, let’s look…

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