Ah, email marketing. No other channel quite compares, does it? With its low costs, ease of use, and ability to reach a global audience, it’s no surprise that email automation is a marketing favorite. The problem? While 57% of marketers say they’ve been successful at implementing automated email marketing campaigns, a whopping 38% have reported the opposite. From running into content planning snags to not segmenting audiences properly, there are specific reasons why some campaigns outperform others. And that’s where this article comes in. If you’re ready to uplevel your email marketing strategy, you’ve come to the right spot. In…
7 Best Practices In Creating Automated and Targeted Email Marketing Campaigns appeared first on NealSchaffer.com
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