The 13 Influencer Marketing Trends You Need to Know in 2023

I’ve talked a lot about influencer marketing over the past several years. In my book, “The Age of Influence,” I discussed the reasons why influencer marketing has become an increasingly important way to reach potential customers. And at the same time, certain types of influencer marketing can help your business with PR and even employee recruitment. Why is that? Because people have gotten tired of hearing nothing but self-serving shameless plugs from brands. While there is still a place for these, people increasingly demand authenticity from brands and individual users alike. Additionally, with today’s busy schedules, it’s more important than…

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