Even in the best of times, competition among e-commerce brands can be fierce. After all, many companies carry similar products or provide comparable services. And when these competing companies advertise, it can be difficult for one of them to stand out above the crowd. For many old-fashioned brick-and-mortar retailers, this phenomenon resulted in a race to the bottom, first for price and then for customer service. No wonder physical locations are in so much trouble. Fortunately, e-commerce brands lack many of the cost structures of their local competitors. However, the challenge remains to gain and keep a brand voice that’s…
15 Ways to Optimize Every Step of Your Ecommerce Funnel appeared first on NealSchaffer.com
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