What is LinkedIn and Why Should You Join?

As my children are now of the high school age, and they themselves are starting to create their own LinkedIn profiles, I continue to be surprised by the very few number of people that are on the platform. While I don’t expect every student to be on LinkedIn, having a LinkedIn profile is so important from a professional branding perspective, I still sometimes have to answer this question of what is LinkedIn and why one should join the platform. I originally wrote this post for a different audience, local social media friends who I met from Twitter back in the…

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